The first pages from the first Chapter of ‘Eat Bad’…

Continuing from yesterday, I’m posting more from the book…

Chapter I

Understanding Nutrition
And The Body


Happy is the one who knows the causes of things
in Georgics (c. 37BC), Virgil

Let’s diet!

Right. Where to begin? Diet? “I’m on a diet.” – Yep, 100% of the humans, animals, insects, and even plants are on a diet.

From Wikipedia: “Diet (nutrition), the sum of the food consumed by an organism or group”

Most people use this word in a phrase like: “I’m on a diet.”

The intended meaning: “I’ll do this thing for a short while, and then go back to stuffing my mouth full of cake, just like always!”

Dieting on the other hand is the deliberate selection and restriction of food in order to promote weight loss. And this is done incorrectly by the majority of people resulting in health complications.

Everyone seems to want their relief in a pill. Well, let me spare you years of trial and error and give you a wide embracing summary of the science of fad diets: THEY DON’T WORK!

The Human metabolism has homoeostatic mechanisms that fight to bring our bodyweight back sabotaging our efforts to lose weight. A ‘set point‘. If we eat less, we’ll tend to burn less calories. The opposite happens also, but only up to a point.

Most weight loss programs will cause an initial reduction in weight that bears ever diminishing results, and then we give up. Within a short period we regain the weight back, and immediately end up heavier than what we started while still eating less.

“Changes in energy expenditure resulting from altered body weight.”
Leibel RL1, Rosenbaum M, Hirsch J.

What I want you to know right now is… If you’re obese it’s not because you’re lazy, or useless. It’s because you’ve been hijacked! It really isn’t your fault. And soon you’ll know why, and what can be done.

So forget about fat shaming. Some arguments against fat people may seem valid but the logic is all wrong. They’re the equivalent of shaming a politician for being corrupt because he likes to breathe oxygen. That’s not how any of this works!

How to control your weight and live healthier?

What a simple question but such a complex answer. Particularly when everything you see in the media is geared at selling you something and keeping you spending money.

Here’s a quote from Brad Pilon’s book ‘Eat Stop Eat’:

most research being conducted on food and nutrition these days
is done simply for the purpose of marketing.”

Wait for it…

Did it sink in? Did the light bulb above your head appear? With these words Brad Pilon swatted the fly using a nuclear warhead and left a massive crater.

Most research being performed today regarding food and nutrition is aimed at putting something in your mouth. You are a cash cow! A subscriber to fuel someone else’s financial dream. And most of us subscribe a lot.

Insert food here ‘for to make’ slim!

So to find out how you’re going to lose weight please have your credit card ready. Just kidding, our strategies will be different as you’ll soon learn.

There’s a massive bias coming from both government and media.

Have you seen the amount of marketing on TV regarding breakfast cereal? It wasn’t always like this.

Around the 1800’s, what we know as the “farmer’s breakfast” was common practice. Heather Arndt Anderson, author of ‘Breakfast: A History’ says: “Chickens lay eggs in the morning, and egg dishes are easy and fast to prepare.”

This changed by the 1940’s when vitamins were discovered. The outbreak of a world war, commercial pressures marketed the breakfast cereal as the most important meal of the day. That’s advertising, not science. If you have children and a job, you know how easy and convenient it is to pour milk into a bowl, eat, and go.

Look at the history of cornflakes for example, the business took off when one of the Kellogg brothers added sugar and sold them under the ‘Battle Creek Toasted Corn Flake Company’. This was the start of huge profits for many companies and a debate about food additives that still burns hot.

They put drugs in food…

Literally! What if I told you the Food Industry has been loading food products with a dangerous ingredient that has killed millions? Would you believe people are still dying because of it?

There’s a substance that is being added to most processed food that acts in your brain the same way cocaine or heroine do. Soon you’ll understand why and it will hit you like a freight train ramming full speed.

…no face, mouth open.
This is how drug companies see the public.”
– Jerry Seinfeld

Anyway, there’s no exercise in a pill. Everyone wants that. Keep this in mind, it will help you see things differently. Sure, you can try ‘diet pills’. But heed my warning…

Most diet pills use Ephedra. There have been cases of heart attack, stroke, and death in young adults at the recommended dosage. Other side effects include tremors, dizziness, raised blood pressure and heart rate, nervousness, headache, seizures, chest pain, heart problems, stroke, and even psychosis. It was banned in the US in 2004 as a precaution. Despite this, you can buy it online quite easily.

“Alli”, another popular weight loss drug has been linked to permanent liver and kidney damage and lawsuits are coming in. Olestra or Olean, is not approved in Europe and Canada due to health concerns.

It seems every time we try to cheat and take a pill to fix our nutritional bad habits we end up causing other health problems. Rapid weight gain also happens as soon as you come off these drugs. It’s as if your body is aware something is wrong and puts more resources into recovery.

We won’t even mention that weight loss lotions, crystals, and wrist-bands exist.

I feel so much thinner since I bought this bracelet
made of unicorns and salted rainbows!

None of this works!

Those who believe in telekinetics, raise my hand.”

Kurt Vonnegut (November 11, 1922 – April 11, 2007)

Over 90% of people who ‘went on a diet’ regained their weight back within 1 to 5 years. What this means to you is… forget and abandon the diet mindset. No temporary fix that we pretend to do for a week or month will compensate for the blatant disregard we have for our own well-being.

Let’s stop lying and face the truth… WE SEEK EMOTIONAL COMFORT IN FOOD.

There! I’ve said it. You don’t need to say it. I said it for you. We love food. We live for it, dream of it, plan for it. We are wired to enjoy food.

Researchers have demonstrated through functional Magnetic Resonance Imaging scans that we don’t even need to swallow food to make the pleasure centres in the brain come alive, just a drop on the tongue is all it takes.

We start with nutrition. Why? Because as we’ve already concluded, everything that makes us fat finds its way into us through our mouth hole!

Yes? Carry on Einstein.

Most of us don’t eat properly. That’s quite the understatement, really. I know I don’t eat correctly! I like to taste stuff, and to stuff myself with tasty stuff!

And if that wasn’t bad enough, a 2007 study by Avena NM, Rada P, Hoebel BG. clearly showed sugar acts in the brain in a similar way to heroine, and causes obesity, diabetes, cancer, and heart disease.

“Evidence for sugar addiction: behavioral and neurochemical effects of intermittent, excessive sugar intake.”
Avena NM, Rada P, Hoebel BG.

Other researchers, showed mammals are wired in such a way that they prefer sugar to cocaine. This preference is so strong that it goes beyond any ability of self-control. In some studies with rats, they would go through electric shocks if sugar water was on the other side, even if cocaine water was freely available.

“Intense Sweetness Surpasses Cocaine Reward”
Magalie Lenoir,# Fuschia Serre,# Lauriane Cantin, and Serge H. Ahmed

Sugar addiction is nothing new to science. Sugar, salt, caffeine, and chocolate have long been confirmed to act on our brain’s reward system resulting in addiction.

Michael Moss in his book “Salt Sugar Fat: How the Food Giants Hooked Us” wrote:

Some of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar. They’ve discovered that the brain lights up for sugar the same way it does for cocaine.”

Food companies know this and spend millions trying to find our “bliss point”. This is all thanks to psycho-physicist Howard Moskowitz who performed a lot of research to find out what are the correct quantities of salt, sugar, and fat that will make most people agree a food item tastes great.

Just to get an idea of how they achieve this, let’s pretend we have a new tomato soup we’re trying to sell. We have the thickness and amount of tomato flavor already dialed in, but we need to find how much salt we need. To do this we get 100 people and let them taste 10 plates of soup with different salt concentrations, from mildly perceivable to plain horrible, and let them vote on which tasted better for them. Researchers then find what concentration of salt is most desirable for the majority of the studied population. Another study will be performed for sugar, and for other food additives.

This search for the ideal palatability is how food companies get you addicted and subscribed. Wouldn’t you love to create a product that your customers like so much that every month you’d be getting money from them?

They know how to attract us from a distance just with the aroma that comes from food. Research shows how to trigger tastes that release natural opiates in the brain. Yes you read correctly, this is the equivalent of giving you a hit of heroine over the air.

“Sensory-specific satiety-related olfactory activation of the human orbitofrontal cortex.”
O’Doherty J1, Rolls ET, Francis S, Bowtell R, McGlone F, Kobal G, Renner B, Ahne G.

They also know how to make us keep eating. This is called Sensory Specific Satiety. These foods are designed to give you a hit of taste when you put them in your mouth, and then quickly lose that intensity so you feel a need to eat another so you get to enjoy that initial kick again. If a taste is too intense throughout you quickly realise you had enough and start feeling full.

And to prevent you from stop eating, they use techniques like Vanishing Caloric Density by making food melt in your mouth (like cheese puffs).

“Olfactory sensory-specific satiety in humans.”
Rolls ET1, Rolls JH.

There are many intricacies to these techniques and we’ve only scratched the surface. It is a really fascinating topic with a few twists and turns as we’ll see later on.

I’ll confess to being addicted to sugar. And having a slow metabolism myself, this means at one point I weighed over 100 kilos (220 lbs, 15.7 stone). My ideal weight is recommended to be 68 kilos. Gloves had to be put on and a fight was inevitable.

My sin? Nutella! I just eat too much of the stuff. It has the nutritional value of candy. All sugar, no substance.

Food taste good!

Yeah, food does taste good. But the outcome is one and only… We get a severe case of flabby! And by now you know food manufacturers are very aware of this.

The Cocaine drink…

I’ll give the example of Coca-Cola. They have stated that caffeine is essential to the flavor, yet this claim was tested many times to see if Humans could differentiate between a caffeine-rich drink and a non-caffeine drink. The results clearly showed we cannot.

I’ll quote just one study:

The majority of people who drink colas
can’t tell whether a soda contains caffeine or not,
according to a new Johns Hopkins study.“
“This stands in sharp contrast to the claim
some soft drink manufacturers make
that they add caffeine purely for taste,”
says psychopharmacologist Roland Griffiths,
Ph.D., who directed the research.

In case you missed it, a small can of Coca-Cola comes loaded with more than 9 teaspoons of sugar. Couple that with caffeine and we’re on the right path to pulling your addiction strings.

Imagine that caffeine is an addictive diuretic, which it is, and makes you go wee-wee. Imagine they put salt in there, which they do, so much it makes you thirsty and you want to drink more. Now imagine they have to hide the salty flavour behind so much sugar you don’t even notice your drink had as much salt as an entire meal. And yes, sugar is addictive and pleasant. Now, what do you think Coca-Cola is for?

They are using you as a filter for their caramel water, and you are such a fool you actually give them money!

I’ll just mention here, 1985… ‘New Coke’. They tried to introduce a Coca-Cola with more salt, and more caffeine. In blinded tests, Pepsi was the favourite drink in the so called ‘Pepsi Challenge’. ‘New Coke’ was then created to pass this test. Customer backlash forced them to go back to ‘Coca-Cola Classic’ within 3 months.

Coca-Cola originally had cocaine, and even today is associated with the only company in the United States that is allowed to import and process the coca plant. It still contains cocaine trace due to spent coca leaves being used.

I’d say addiction was the intention from the start. And yes, by drinking Coca-Cola you will get cocaine into your body, but the quantities are so small that you have to drink 25 000 gallons just get your mood ‘altered’. All because they wanted to keep ‘Coca’ in the name. Or maybe it’s an inside joke on how they have us addicted

But the problem with this industry goes beyond the taste and marketing. They also use money influence to ensure the public keeps getting doped and unaware of the dangers of these drinks. There’s a reason papers like this exist:

“How food companies influence evidence and opinion – straight from the horse’s mouth”

Gary Sacks ORCID Icon, Boyd A. Swinburn, Adrian J. Cameron & Gary Ruskin

Pages 1-4 | Received 18 May 2017, Accepted 18 Aug 2017, Published online: 13 Sep 2017

“Uncovered Coca-Cola Emails Expose 3 Ways Big Food Casts Doubt on Science, Endangering Public Health – Big Food has a bag of tricks it uses to deliberately mislead the public.”

“Coca Cola Paid $550K in Kickbacks to Head of Anti-Obesity Group”

Long story short, bribes have been paid to government groups in order to promote sales or hide negative research and damning evidence, correspondence, emails have been found and they are public for anyone to see.

Well isn’t that refreshing?!?

I bet you this is the tip of a much larger unseen iceberg. There’s absolutely no doubt financial powers are working behind the curtain and running the show.

Metabolic Syndrome…

This is how we absolutely know there’s an obesity problem and it’s easy to identify, mostly by the extra slab of fat around the waist. The problem isn’t just under the skin, but around our internal organs (visceral fat).

Subcutaneous fat, or fat just under the skin, has been found to be quite harmless when compared to visceral fat. Having a large midsection also means our health is severely at risk.

It simply doesn’t matter if you find it unpleasant to the eye, or if you’re offended if it’s mentioned. The problem goes so much deeper than Human opinions or points of view. It is evident, fat located around our internal organs is secreting many chemical compounds that seem to contribute to Insulin Resistance and drive inflammation, like Retinol Binding Protein 4 or RBP4, and Interleukin 6. This by itself drives Metabolic Syndrome.

“Obesity – A Major Component of the Metabolic Syndrome”
Richard W. Nesto, MD

Available on Amazon

Sharing is Caring!

Leave a Reply

Your email address will not be published. Required fields are marked *